Alright, I don’t intend on making this a regular column – but sometimes I run into an issue that takes a bit of troubleshooting. This is one of those issues.
Seeing an unusual spike in traffic in Google Analytics? Bounce rate skyrocketing? It might not be a traffic quality issue! Check your implementation. Follow this flow chart:
Doesn’t solve it? This doesn’t exactly solve every single edge case. I’d recommend posting the question on the Google Help forums or hiring a consultant. Let me know if this worked for you or if you can think of other cases where this might apply!