The evolution of the analytics industry has taken us through some fascinating transitions. Specifically AEP has introduced a new paradigm in digital marketing. As a marketing cloud leader, it is a model for how these SaaS products should be packaged. With that said, a new tool paradigm inherently means we have to change the way … Read more
This is my follow-up to my last post about AEP Schemas. In this post, we go into specific fields in a schema. We’re going to go into gory detail. I want to direct you to Adobe’s own documentation on this, too. It’s pretty good but doesn’t quite go as deep or hypothetical as I’d like … Read more
2 years ago I asked for a way to export all of my tags into a nice, neat .csv where I can browse my tag library without having to individually go from rule-to-rule. Well, I finally got fed up with waiting and now I’m building one. So far I’m able to spit out a list of … Read more