“Our tests show that personality in dialog boxes yields a higher conversion rate. We haven’t tested if CLICK HERE OR WE’LL FIND YOU lets them know what happens after they click though.”

In the beginning, things were just OK. Everyone accepted this until the great designer had a bright idea and decided things should be OK GREAT! This tickled humans because OK GREAT was much more exciting than OK. OK was still acceptable – so was ACCEPT – but people began to feel OK wasn’t enough. “We want some personality” … Read more