Using Custom Dimensions & Metrics (on Measure Boards) with Universal Analytics

Note: Since this was posted in mid-2013, the domain has since expired. Womp womp. So there are these new nifty things in Universal Analytics that take the place of your typical Custom Variable. These are Custom Dimensions/Metrics. I’m not talking about the Custom Data Source. I’ll save that for when I’m actually able to … Read more

Latest Project: Measure Boards

There’s a reason it has been a while since I’ve posted here. That’s because I have been steadily working on building out the framework for my new website Measure BoardsĀ ( What is Measure Boards? Simply put, it’s intended to be a community for web analysts. Yes, I know we have a Yahoo group; but let’s … Read more