Using Custom Dimensions & Metrics (on Measure Boards) with Universal Analytics

Note: Since this was posted in mid-2013, the domain measureboards.com has since expired. Womp womp. So there are these new nifty things in Universal Analytics that take the place of your typical Custom Variable. These are Custom Dimensions/Metrics. I’m not talking about the Custom Data Source. I’ll save that for when I’m actually able to … Read more

Latest Project: Measure Boards

There’s a reason it has been a while since I’ve posted here. That’s because I have been steadily working on building out the framework for my new website Measure BoardsĀ (http://www.measureboards.com). What is Measure Boards? Simply put, it’s intended to be a community for web analysts. Yes, I know we have a Yahoo group; but let’s … Read more