Videos

In this episode, I talk to John Lovett from Seer Analytics about KPIs, analytics, and his new book The New Big Book of KPIs. The New Big Book of KPIs: https://a.co/d/eiE5B07 Seer Interactive: https://www.seerinteractive.com/ Cheq AI: https://cheq.ai/
Jim's Clueless (ep5): About KPIs
Adobe recently released its AEP AI Assistant, build to help you do stuff faster and in the context of the tool. I took this for a use case test drive to see what kinds of questions it could answer - and how it can make you better at your job. NOTE: The button to open AI Assist is that colorful looking chat icon in the top-right of the screen next to Notifications! For information on access to this feature, please refer to Adobe's documentation here: https://experienceleague.adobe.com/en/docs/platform-learn/tutorials/ai-assistant/access
Testing Adobe Experience Platform's AI Assistant Use Cases
In this episode, I bring back Realize Analytics founder Nathan Poorbaugh to talk about zero party data.
Jim's Clueless (ep4): About Zero Party Data
In this episode, I talk to Jamarius Taylor, Senior Data Scientist at Honeylove. In it, we'll talk about what the heck data science is and why it should, you know, be applied.
Jim's Clueless (ep3): About Applied Data Science
In this episode, I talk to FouAnalytics founder Dr. Augustine Fou about bots & fraud and their impact on your media and analytics.
Jim's Clueless (ep2): About Bots & Fraud
Adobe Experience Platform now provides great baseline bot detection, but it takes a couple steps to activate. In this video I walk you through each step to activate and leverage basic bot detection via Datastreams in AEP.
How To: Use AEP's Built-In Bot Detection
In this episode, I talk to Realize Analytics founder Nathan Poorbaugh about AI and its implications on the analytics industry.
Jim's Clueless (ep1): About AI and Analytics
You might want to create an AEP schema that is completely custom, so how do you delete those default values from your website's server call? Simple, you use the delete method, also shown (somewhat obfuscated) in Adobe's documentation here: https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/commands/configure/onbeforeeventsend #adobe #adobeexperienceplatform #adobelaunch
Adobe WebSDK: Delete Default Values from the Payload
You might have noticed that setting and updating an XDM Data Element in Adobe Launch persists between rules regardless of how the scope is set (a la https://www.youtube.com/watch?v=PdV8c2lmd-0). Let's fix that.
Reset XDM Object in Adobe Launch
There are a LOT of different ways to send data into AEP from Adobe Launch. What's the best way? I dive into what's (currently) the most efficient way to send data into AEP from Launch (Data Collection Tags).
The BEST way to send data from Adobe Launch (Tags) to AEP
Sometimes it helps to see the end-to-end process of what a schema looks like in Experience Data Manager (XDM)... to when the data lands in Customer Journey Analytics (CJA). This covers the most frequently-used field types and is not a comprehensive look at every single field there is to choose from. End-to-End is the start of a new series that explores the process of doing something from end-to-end. This helps put a practical coat of paint onto concepts that you hear but may not have yet executed. References: CJA Speed Run: https://youtu.be/pH6O1sv_-8Q - Music: Autumn [Original Mix] by Imperss is licensed under a Creative Commons License. https://creativecommons.org/licenses/... Support by RFM - NCM: https://bit.ly/2xGHypM -
End-to-End: From XDM Schema to CJA
This is the new device lookup feature just released in AEP. This feature helps ensure device data you're forwarding to any other analytics platform remains consistent. Here's the release notes: https://experienceleague.adobe.com/docs/experience-platform/release-notes/latest.html?lang=en Music: https://www.bensound.com License code: JUSXIPESYNAAMD7Q
AEP Datastream Device Lookup Feature
I finish what I start. This time I add the AEP service. The time was a little longer because of loading screens, but we still hit a time in under 10 minutes.
Jim Gordon - Updated Adobe CJA Implementation Speedrun
How fast can I set up a basic implementation end-to-end in Adobe Experience Platform? NOTE: I didn't add a service to the Datastream. During setup, you'll want to click Add Service to add Adobe Experience Platform to the Datastream so it knows where to point the data. For more articles on analytics, check out my website: https://jimalytics.com
Adobe AEP and CJA Implementation Speed Run by Jimalytics
Jim Gordon looks back at his article Adobe Launch Data Layer: An Appeal (https://jimalytics.com/implementation/adobe-launch-data-layer-an-appeal/) over a year after it was published. Why did I write it and how far have we come since then?
Jimalytics LIVE! Data Layer Appeal to Adobe Article Discussion
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