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Enhanced eCommerce

GTM: Enhanced eCommerce Tracking for Single Page Apps

05/24/201805/23/2018 by Jim Gordon

As single page apps become more prevalent, you will likely encounter an eCommerce implementation tracked by Google Tag Manager at some point. If you’re using Google Analytics on an eComm site, you should also be leveraging Google’s Enhanced eCommerce feature. For those who have worked with GTM’s data layer, implementation should be relatively straightforward. If … Read more

Categories Tag Management Tags As always - I feel like I am over-engineering this, data layer, dataLayer, eCommerce Tracking, Enhanced eCommerce, Google Tag Manager, GTM, Single Page Apps, SPAs 6 Comments

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