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Customer Data Platform

What even IS a CDP?

05/16/2024 by Jim Gordon
What even IS a CDP?

I’m going to come right out and say it. When I look at CDPs I think… what am I missing here? I understand why they exist and what they do (at least SAY they do) – and, hell, at Blue Acorn iCi I am part of a lot of vendor evaluations. They’ve been around for … Read more

Categories Industry Tags CDP, Customer Data Platform, I'm going to catch so much flak from this Leave a comment

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