About Me

about me

Digital analytics expert with a proven track record of implementing and leveraging data to grow client engagements and drive revenue. Creator of the Adobe DTM rule debugger Tagtician and the DTM Cheat Sheet.

dtm training

You know the feeling… you’ve implemented DTM rules and you’re positive it can be done more efficiently. You could go with a cookie-cutter training session, pore through the Adobe documentation (good luck), and ask your industry friend one question at a time. Become the subject matter expert with personalized DTM training custom-tailored for your unique business from the guy who created the cheat sheet.


Let’s nerd out about the future of analytics, the state of tag management, product ownership, or whatever suits your fancy. I’m not shy.