Why Ello Won’t Kill Facebook

Don’t get me wrong – I would love to see an actual “Facebook killer”. Even Ello‘s founder (Paul Budnitz) says it isn’t meant to necessarily compete with Facebook because it is a completely different product (“a social network as opposed to an advertising platform”). Shots fired! Fitting – Budnitz kind of looks like a hipster […]

Guest Post: How Social Media Impacts Website Conversion Rates

Hey everyone – This post was written by Neil Shapiro. I worked with him on an Analysis Exchange project for Childspring International. He volunteered to write a guest post about social media that offers an interesting perspective on conversion measurement: First came Web Analytics – and the end of the day it is all about […]