The Price Tag of Analytics Precision

Precision in digital analytics is unobtainable. This isn’t an edgy statement, it’s a fact. You will never achieve precision in your Adobe Analytics account. Your A/B test data will always contain noise. If your company is larger than a mom-and-pop shop then your automated QA tools will never be totally comprehensive. As an analyst, you must figure out […]

Quick Tip to Test GTM’s dataLayer.push Calls

When I code I Google things. A lot. Sometimes I get so caught up in writing the right code that I forget there is an easier way to test things. Google Tag Manager’s dataLayer object is a little interesting in that it isn’t exactly a true JS object like you would see with the w3c standard for […]

Introducing Tagtician (Beta): The Tag Management Companion

I’d like for you all to formally meet your first and last tag management companion tool for DTM: Tagtician. I’ve been talking about it for the past few months… now use it. We’re pleased to announce our open beta launches today. So… if you haven’t been keeping up, what exactly is it? Tagtician is a DTM […]

DTM Tagtics

You get that play on words? TAGtics? Like… tagging tactics? So we’ve had DTM for a while and I think it’s time we have a heart-to-heart. I think it’s time you tag your site differently. DTM was created with the intent that you would create your tags based on user behavior. Why would you want to do that? […]

Get Comfortable with Change

Ever get that sinking feeling in your gut? You know what I’m talking about… the one you get when you told your client to tag a site one way but then a few weeks later figured out a better way to do it. Do I tell them? Do I keep it to myself? In the past […]