Monthly Archives: May 2018

Adobe DTM vs. Launch

As you know, Adobe’s Dynamic Tag Manager (DTM) is being replaced with Adobe Launch. That doesn’t mean the platform will be shut down anytime soon, but it does mean you should consider migrating your implementation to Adobe Launch in the near future. One question you’ll want answered before migrating is: “What’s the difference between Adobe Launch… Read More »

Adobe Launch: Adapters vs. Environments

Adobe Launch (or “Launch, by Adobe”) is now publicly accessible. It has left closed beta as-of Summit back in March 2018. If you’re like me, you are still probably getting your feet wet and trying to learn all of the features. One tricky concept I struggled with was learning adapters vs. environments. This sounds a… Read More »