DTM Cheat Sheet v2

Before I list the updates – huge shout-out to Adam Haining for effectively providing all of the new information included in the cheat sheet! If you don’t care about the notes (it’s only a few bullet points) and just want the sheet, here it is: DTM Cheat Sheet v2 And in case you missed it […]

The Importance of Celebrating Test Outcomes

You know what’s worth celebrating? Running an A/B test between 3 versions of copy and the variant yields a 36% increase in email opt-ins with a 97% significance level. Rolled out across every web property, a friend’s optimization team learned this could potentially (and conservatively) yield $750,000 based on the average value of the email subscriber. This was an actual […]