Adobe Target Standard vs. Optimizely

When shopping around for an A/B testing tool, I was searching for some key terms “Optimizely compared with…” or “Visual Website Optimizer vs….” – as a current Target Standard customer, it would have been nice to have had a guide that pits Target Standard against… well… anything. So without further adieu, Target Standard vs. Optimizely Optimizely I consider […]

Setting Click Goals in Adobe Target Standard

Currently Adobe Target Standard only recognizes click goals if it is using an HTML anchor tag. While this works for some cases it certainly does not work for every case (or most cases, if you’re me). If you’re able to click on the anchor tag to set the goal – great, this article isn’t for you. […]

Setting Custom Goals in Target Standard

Today we’ll talk about setting up custom page load goals in Adobe Target Standard without limiting yourself to the out-of-the-box functionality. The problem I was having was that sometimes a page will load and the URL will persist. Sometimes it’s through AJAX or other times it just by nature (set by cookie, for instance). I needed […]

How to Load Adobe Target Standard in Adobe DTM

Update: Adobe Target Standard can now be loaded into Dynamic Tag Manager via the “Load Synchronously” option within the Adobe Target tool options: I haven’t yet tested to see if it works – but it sounds like it’s close to an equivalent of a Page Load Rule that just fires off in the header with some […]

Adventures with Adobe Target Standard

Hello adventurers, welcome to our first installment of Adventures with Adobe Target Standard! Not familiar with Adobe Target Standard? It’s an A/B Testing tool designed to be simple enough that “even a marketer can use it!” Poor marketers – always being used as a hyperbole for the lowest common denominator. I sometimes wonder what the generic “Marketer” […]